KESSLER INTERNATIONAL INTRODUCES THE NEWEST FORCE IN ANTI-COUNTERFEITING

NEW YORK, NY… April 16, 2004...

Kessler International, widely recognized as the global leader in Brand Protection services, recently announced the launch of its latest initiative to crack down on illegal counterfeiting and diversion operations throughout the world.

This expansive effort, dubbed "Operation Brand Aid," is aimed at eliminating the scourge of counterfeit and diverted products that plague city streets, inhabit local flea markets, and circulate in the virtual shadows of the Internet. These illicit goods cost legitimate manufacturers billions of dollars annually, while lining the pockets of countless criminals and terrorist organizations such as al-Qaeda and Hamas.

With this threatening element in mind, Kessler International is inviting corporations from a multitude of industries to join forces with their expert Brand Protection team in order to target and shut down these heinous enterprises. By banding together and combining their resources, honest manufacturers and distributors can exert increased pressure on these outlaws in a process that is considerably more cost effective than attempting to hunt down the perpetrators alone.

Previous pursuits orchestrated by Kessler have been highly successful, including "Operation Clean Sweep" in 2001, which led to the seizure of more than $200,000 worth of phony merchandise, while putting six major distributors out of business. Now, three years later, Operation Brand Aid is expected to achieve an even greater level of success, and will likely make a significant impact on the trade of illegitimate goods.

Through Operation Brand Aid, Kessler International continues to play an integral role in finding solutions to a continually growing problem. By uniting with Kessler and a variety of other concerned companies, you too can help bring product counterfeiting and diversion to its knees, and ultimately contribute to the security and peace of nations around the globe.

Kessler International, headquartered in New York City with offices worldwide, is the recognized global leader in Corporate Investigative Strategies. Specializing in Brand Protection, Forensic Accounting and Computer Forensics, Kessler is dedicated to protecting the interests of Fortune 500 and startup companies alike.

For more information about Kessler International or how to join Operation Brand Aid, contact Michael Kessler at 1-800-932-2221 or visit the Kessler International website at www.investigation.com.