|
WEB.SWEEP
A NEW TOOL TO FIGHT CYBER- CRIME ON THE INTERNET
Kessler & Associates introduces a new service that detects
on-line theft of licensed copyrights and trademarks
New
York, NY, June 2, 1998: Kessler & Associates, Ltd. the premier
worldwide corporate investigative firm has developed Web.Sweep,
a powerful state-of-the art Internet monitoring program designed
to detect the illegal use of licensed copyrights, trademarks and
logos as well as to monitor other search terms on the web.
The
danger of online infringement and counterfeiting is costing businesses
untold millions and it is growing at an alarming rate. Companies
reputations and products are being libeled on the Internet and,
in most instances, the company's executives are not even aware of
the problem. With the ease of today's electronic copying capabilities,
a company's presence on the web affords access to its most prized
assets: copyrights, trademarks, trade dress, service marks and licensed
properties.
Michael
G. Kessler, the president of Kessler & Associates, Ltd stated
that "Web.Sweep now brings the power of technology to our cyber
investigators so that Internet crimes and abuses can be fought on
a level battlefield. As licensing fees continue to skyrocket, protection
of a company's assets is essential to economic survival. High consumer
demand, coupled with the ease of copying figures, logos and other
high-demand items, make the web a particularly fruitful area for
infringers who roam along the information superhighway." Kessler
also added that "every company at the show could benefit from
this technology."
Web.Sweep
is available only through Kessler & Associates, Ltd and provides
state of the art protection against on-line counterfeiting, diversion
and trademark and copyright infringement.
Web.Sweep
enables subscribers to receive on-line reports of unauthorized use
or abuse of intellectual property, and other essential phrases.
Literally sweeping the entire Internet, Web.Sweep brings on-line
monitoring to a higher level by providing invaluable security to
clients worldwide.
Kessler
& Associates' consultants also act on behalf of their clients
and prepare electronic cease and desist letters, propose other effective
responses and when necessary conduct full-scale investigations to
determine the abusers and infringers.
|