|
|
|
|
||||||||||
| THE
KESSLER REPORT Continued Archive Home Behind the Numbers® Edition |
|||||||||||
|
Volume
8 - No. 1 |
|||||||||||
|
In this edition of Staying
a Step Ahead of Stock Scams Boiler
Rooms Go Signs
You're Dealing With a Smooth Criminal Web Monitoring Firms: Far Reaching or Far-Fetched? Non-Compete Agreements: The Extra Step in Intellectual Property Protection |
|||||||||||
|
The
Extra Step in Intellectual Property Many
companies go to great lengths to protect their intellectual property,
be it copyrighted material, trademarks, or brand and logo protection.
A company like Walt Disney, for example, will copyright all
creative materials and work to protect their signature logo, the black
mouse ears. They may even
hire an outside investigative firm to keep an eye on companies by
using physical plants and in cyberspace.
These investigative firms will conduct database research, image
scanning, and in some cases, undercover work to protect Disney’s
copyright and trademark material.
But while companies often spend money to watch for outside
entities who may be infringing on their intellectual property, they
may not give any extra thought to the people inside the company walls.
In states where it is enforceable, it is wise for companies to
have their employees sign a non-compete agreement. A non-compete agreement is essentially a covenant signed by an employee stating that he will not leave for the company and work for a competitor for a certain duration after he has left. The idea is to keep an employee, particularly one who is readily “in the know” about certain trade secrets or developing plans, from moving to a competitor and disclosing those secrets or developing plans. In some companies, for example, a toy company, an employee could literally have billions of dollars in revenue in his hands or stored in his memory. Imagine you own a toy company, and your research and development team comes up with a furry creature called the “Frumpy” doll. Certainly, the team member who conceived the “Frumpy” doll should be asked to sign a non-compete agreement, particularly if the “Frumpy” because the largest Christmas craze in retail history. Billions
of dollars could be earned as a result of those furry dolls, but
imagine those billons being lost because a team member switched over
to a competitor before the “Frumpy” could hit the market.
That illustrates the importance of going the extra step in
protecting your intellectual property through non-compete agreements. There
are some pitfalls to avoid when enforcing the non-compete agreement.
For one, be discriminative when asking employees to sign an
agreement. Try to limit
how many employees you ask to sign, and use who has knowledge of
information that could cost the company if it were leaked as a basis.
That way, if the agreement is ever challenged in court, the
judge would be more likely to rule in your favor and less likely to
draw an assumption that you’re using the non-compete agreement to
punish your employees for leaving.
The agreement exists to protect companies from losing money as
a result of losing trade secrets, but it is a highly guarded and
sensitive document because courts do not take depriving a person of a
job lightly. Your goal as
the employer is to make the document work in your favor, without
harming the person who signs it. Incentive
is another key element to ensuring that your non-compete agreement is
not only honored, but legally supported in the courts.
Courts want to see that you didn’t offer the document
outright, and only with sanctions against the employee if he didn’t
sign. If the employee is
currently being hired by your company, then offering the job itself
can qualify as an incentive. With
employees that are already in the company and perhaps have been
promoted (for instance if that guy in your mail room is now joining
your research and development team) you may want to consider offering
a raise or a signing bonus. The
time you expect an employee to remain out of the competitor’s grasp
is another issue with non-compete agreements.
Standard time frames range between six months and a year.
Anything beyond that really has to be qualified and proven that
as a result of losing a certain employee, your company stands to lose
a great deal of revenue and property.
So good questions to consider are: how much information does
this employee have, and how long will it take before his information
is somewhat outdated? The
answers to those questions will help give you a time frame that both
the employee and the courts can handle. The bottom line is this: always keep the courts and the employee in mind when drafting your non-compete agreement. By satisfying their reservations about the covenant, you stand a greater chance of protecting your intellectual property. Many companies don’t think about their own employees when it comes to protecting their property, but quite often it is the employees of a company that can sink it, intentionally or not. By researching what a non-compete agreement can do for your company, you may be automatically saving yourself millions of dollars, and in the meantime, adding incentives to keep your employees where they are.
|
|||||||||||
|
BACK TO THE NEWSLETTER ARCHIVE BACK TO THE KESSLER HOME PAGE
|
|||||||||||
|
Copyright © Michael G. Kessler & Associates, Ltd. 2004. All rights reserved. |
|
Kessler International... Because There Is A Difference.®
Kessler International
|