| There’s a color war going on right now
and it’s affecting you more than you might think. We’re talking about
the shade of blue of the sugar packet you tore open this morning and
emptied into your coffee, or the color scheme on that pack of fruit
flavored candies in your desk drawer. Color may seem irrelevant to the
average consumer, but to manufacturers that sell these products, it’s
some-thing worth fighting over.
You’ve seen it in the super-market a hundred times. Right
beside your favorite name brand product sits another version, distributed
by a lesser-known company. The packaging up close is clearly different,
but from a few steps away it looks oddly similar. In fact, the two labels
look so alike you might have almost picked up the wrong one! It may seem
like a coincidence, but it’s called trademark infringement and it occurs
every day
Discrepancies involving trademark infringement have been occurring for
quite some time. Courts have taken a fairly lenient
stance in most cases so far, granting complete trademark protection only
in certain circumstances. Most courts are afraid of granting companies
monopolies over colors and color schemes and creating unfair competition
for other corporations.
Take Campbell’s Soup. The company recently sought an
injunction against another food company, Armour, stating that the
company’s use of red and white labels on foods were an instance of
trademark infringement. However, the court found that not only were the
shades of red slightly different, but that Armour most often uses the
red-white color scheme in a different pattern than Campbell’s. This same
difficulty can be seen in another case between food companies Ambrit and
Kraft, where a frozen dessert producer was denied protection for use of
the color royal blue for its ice cream product. |
News sources worldwide refer to Kessler
International as a respected and recognized resource in the industry.
Below is a list of articles where Kessler International has been
referenced:
1. Kessler International Opens New Offices in Asia;
ASIA PULSE
2. Tracing the Counterfeiters; Tobacco Journal International
3. Bean Counters as Gumshoes; Bloomberg
4. Labor Market doesn't absolve companies of resume-checking; The Kansas
City Business Journal
5. Someone steal your lunch? Workers' meals and goodies are being
pilfered by colleagues. What to do?; The Orange County
Register
6. Businesses combat theft by shoplifters and employees; Press Journal -
Vero Beach, FL
7. Thefts eat away at office morale; The San Diego Union-Tribune
8. Pilfering Ingrates; Pittsburgh Post-Gazette
9. Insiders Infiltrate Corporate Computers; Institute of Internal
Auditors, Inc.
10. Cyber crime creates demand for network defense business; Company
Business and Marketing; Japan Computer Industry Scan
11. Security for All; BANGKOK POST
12. Cyber crime creates demand for network defense business; Japan
Economic Newswire
13. Employees, Not Hackers, Greatest Computer Threat; APBnews.com
14. Bugs Bite … And Hackers Still Might …; Business Wire
15. Battling Workplace Theft; CNN Online
Check our website for links to these articles.
http://www.investigation.com/press
|
| In addition to cost effective, thorough
investigative services, the clients of Kessler International are assured
the highest levels of discretion and sensitivity to individual situations.
We never sell or rent client lists, or in any way reveal the details of
our investigations. |
Michael G. Kessler, President and CEO
of Kessler International, recently released the following statement:
“Money laundering, cyber crime, identity theft and other forms
of frauds are increasing as violent crimes statistics decrease.
Individuals find it easier to steal with a pen or computer than with a
weapon. What concerns me most about these trends in the industry is
another trend is developing: many of the so called white collar crime
“experts” have little or no experience and become “Certified” with
the mere payment of a fee to some associations. Moreover, others have
never worked on a fraud case in their life but call themselves “forensic
accountants” because they attended lectures or read one of the many
books stating forensic accountants can bill higher rates and have less
liabilities. My concern is that fraud experts will be labeled the
con-artists of the 21st Century.” |
